Marketing Maestro Singh To Flavor Haldiram’s Global QSR Ambitions

Haldiram Snacks Food Pvt. Ltd. has strengthened its leadership team by onboarding Rajiv Singh as Vice President – Head of Marketing and Growth for its QSR division, effective January 2026. Singh, a seasoned professional with extensive experience across FMCG, retail, and food-tech, will spearhead marketing and growth strategies to expand Haldiram’s QSR footprint both domestically and internationally.  

Prior to joining Haldiram’s, Singh served as Head of Growth and Marketing at ITC Food Tech, where he played a pivotal role in building cloud kitchen operations and scaling digital-first initiatives. His career also includes leadership roles at Happilo International, Blackberrys Menswear, Cheil Worldwide, and Spencer’s Retail, where he contributed to brand transformation, D2C growth, and strategic alliances.  

Key Highlights  

• Rajiv Singh appointed VP-Head of Marketing and Growth for Haldiram’s QSR business  
• Over 15 years of experience in FMCG, retail, and food-tech marketing  
• Previously led growth and marketing at ITC Food Tech, focusing on cloud kitchens  
• Career spans roles at Happilo, Blackberrys Menswear, Cheil Worldwide, and Spencer’s Retail  
• Focus on brand-led expansion, consumer-first strategies, and scaling QSR operations globally  

Future Outlook  
Singh’s appointment signals Haldiram’s intent to aggressively expand its QSR business, leveraging his expertise in digital marketing, brand building, and growth strategies to strengthen consumer engagement and drive sustainable growth.  

Sources: Retail4Growth, Business of Food, Marketing Mind