ToBe Online Launched To Champion Responsible Content Creation

On January 24, 2026, Bharat Gupta unveiled ToBe Online, a pioneering initiative aimed at strengthening accountability in the digital content ecosystem. Built as an AI-driven platform, ToBe Online seeks to address challenges of misinformation, lack of verification, and declining trust in online narratives.  

Gupta emphasized that the platform is designed to empower creators with tools that validate claims, ensure compliance, and promote responsible storytelling. By collaborating with industry bodies, regulatory stakeholders, and creators themselves, ToBe Online aims to establish a transparent framework that enhances credibility across the digital landscape.  

Key Highlights  

• AI-powered tools for real-time content integrity checks  
• Dashboards for claims validation and compliance monitoring  
• Framework for creator certification and responsible storytelling  
• Focus on building trust and transparency in the creator economy  
• Collaboration with industry bodies and regulatory stakeholders to strengthen adoption  

Future Outlook  
ToBe Online represents a significant step toward reshaping India’s digital media environment. By combining technology with accountability, the platform is expected to set new standards for responsible content creation, offering creators and audiences a safer and more trustworthy online space.  

Sources: BW Marketing World, LinkedIn, Exchange4Media