Image Source : BW Businessworld
Maruti Suzuki India Ltd has unveiled its much-anticipated Victoris SUV, marking a significant expansion of its product portfolio in the competitive mid-size SUV segment. Positioned as the flagship model under the Arena dealership network, the Victoris is designed to combine cutting-edge technology, safety, and versatility to cater to the evolving preferences of Indian consumers. This launch reflects Maruti Suzuki’s commitment to innovation amid rising demand for SUVs, driven largely by India’s young and tech-savvy customer base.
Key Standouts Of The Victoris Launch
The Victoris SUV carries a 5-star Bharat NCAP safety rating with top scores in adult and child occupant protection.
Standard safety gear includes six airbags, ESP, ABS with EBD, hill hold assist, tyre pressure monitoring, and reverse parking sensors.
It is the first Maruti Suzuki vehicle on Indian roads to offer Level 2 Advanced Driver Assistance Systems (ADAS) such as adaptive cruise control, automatic emergency braking, lane keep assist, blind spot monitoring, and high beam assist.
Powertrain options include petrol, strong hybrid, and an innovative S-CNG variant featuring a concealed underbody CNG tank, delivering up to 28 kmpl mileage.
The SUV boasts premium digital and entertainment features, including a 26.03 cm fully digital command center, Alexa Auto integration, gesture controls, Dolby theatre experience, and mood-based ambient lighting.
Exterior design highlights include LED projector headlamps, connected LED tail lamps, 17-inch dual-tone alloy wheels, and a panoramic sunroof.
The Victoris offers 12 vibrant color choices, including two new shades, Eternal Blue and Mystic Green, allowing buyers personalized styling options.
The SUV is built on the Grand Vitara platform and bridges the gap between Maruti’s Brezza and Grand Vitara models.
Maruti Suzuki plans to export the Victoris to over 100 global markets, making it a key model in its international growth strategy.
Aiming For The New-Age Indian Customer
Maruti Suzuki’s Managing Director and CEO, Hisashi Takeuchi, emphasized that the Victoris is crafted for India’s youthful, environmentally conscious customers who seek high technology and safety in their vehicles. The SUV’s eco-friendly powertrain options are aligned with growing consumer expectations for sustainability without compromising on performance or style.
Safety Takes Center Stage
Safety forms the cornerstone of the Victoris’ appeal. With a comprehensive suite of passive and active safety features and a stellar 5-star safety rating, the SUV ensures peace of mind for drivers and families. The incorporation of Level 2 ADAS technologies is a significant leap forward for Maruti Suzuki, making advanced driving assistance accessible to a broader customer base.
Technology And Comfort Features
The Victoris impresses with its avant-garde interior, combining digital convenience with comfort. A fully digital instrument cluster, a premium infotainment system with Alexa voice control, and extensive ambient lighting options create a cockpit experience designed for luxury and enjoyment. Gesture-controlled features and wireless connectivity further elevate the user interface.
Market Positioning And Competitive Edge
Positioned strategically above the Brezza and below the Grand Vitara, the Victoris enters the highly contested mid-size SUV market, contending with rivals such as Hyundai Creta, Kia Seltos, and Honda Elevate. The diverse powertrain choices, including the strong hybrid and S-CNG variants, provide a distinctive edge in fuel efficiency and environmental friendliness.
Production And Export Vision
The SUV is produced at Maruti Suzuki’s Kharkhoda plant and backed by a comprehensive warranty of three years or 100,000 kilometers. The company’s ambitious plan to export the Victoris globally underscores India’s growing significance as a production hub in Suzuki’s global network.
Conclusion
The launch of the Maruti Suzuki Victoris SUV marks a bold step towards redefining the mid-size SUV experience in India. By seamlessly blending advanced safety systems, multiple eco-friendly powertrain options, premium technology, and stylish design, Maruti Suzuki aims to capture the aspirations of the modern Indian customer. This flagship model solidifies Maruti’s leadership ambitions in the SUV segment and charts a clear path for future innovation and growth.
Sources: Economic Times, CarWale, India Today, Business Standard, V3Cars, CNBC TV18
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