Maruti Suzuki India Limited, the largest carmaker in India, has introduced the new Grand Vitara SUV priced at a starting point of ₹1.1 million. The new model boasts enhanced features, improved technology, and aggressive styling, in response to increasing Indian demand for premium SUVs.
	 
	New Features:
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		The new Grand Vitara has a stylish exterior look with LED headlamps, a new grille, and alloy wheels for a sporty appearance.
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		The interior of the SUV features a luxury cabin feel with premium upholstery, a touchscreen infotainment system with Android Auto and Apple CarPlay support, and advanced safety features such as six airbags and a 360-degree camera.
	Powertrain Options:
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		The new model comes with two engine choices: a 1.5L K-series petrol engine with mild hybrid technology and a 1.5L intelligent electric hybrid engine.
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		The buyers have the option of manual or automatic transmissions, providing flexibility for different driving needs.
	Market Positioning:
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		Maruti Suzuki intends to enhance its position in the mid-size SUV market with the new Grand Vitara, rivaling competitors such as Hyundai Creta and Kia Seltos.
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		The launch fits into the company's plan to appeal to urban customers looking for fashionable yet fuel-efficient SUVs.
	Leadership Insights:
	Maruti Suzuki's spokesperson said:
	"The refreshed Grand Vitara embodies our promise of providing innovative products that address changing customer requirements. We are confident it will raise new standards in the SUV category."
	With its competitive pricing and advanced features, the updated Grand Vitara is expected to drive strong sales and reinforce Maruti Suzuki’s leadership in India’s automotive market.
	 
	Source: Economic Times; April 8, 2025