McDonald’s India is rolling out a surprising nutritional upgrade to its burgers with the addition of a specially formulated ‘protein slice’. This move marks the fast-food giant’s first-of-its-kind step in enhancing nutritional appeal without altering menu staples.
Key Highlights of the Launch
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McDonald’s India (West & South) announced the introduction of a ‘protein slice’—a 10g functional, cheese-like layer that contains whey protein, vitamins, and minerals—to be added to several of its popular burgers.
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The fortified slice replaces traditional cheese in select items and has been designed in collaboration with Supa Foods to meet growing demands for protein-rich but convenient meals.
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Unlike processed cheese, the slice includes added ingredients like vitamin A and calcium, tailored to meet 25% of daily protein requirements per serving.
Why This Move Matters
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Health consciousness among urban Indian consumers is rising, particularly the demand for protein in vegetarian diets—often seen as lacking due to limited high-quality, non-meat options.
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The initiative offers McDonald’s a unique differentiator against local QSR competitors while aligning with broader wellness trends in India’s food service sector.
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It also complements India’s positioning as a large vegetarian and flexitarian market, making it easier for protein-deficient diets to meet requirements even in fast-food formats
What’s Next?
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The protein slice is currently available in select regions including Mumbai and Bengaluru and will expand based on customer feedback.
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Pricing remains competitive, and the addition does not significantly raise burger costs.
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By reimagining indulgence with a health-driven twist, McDonald’s India is both responding to evolving consumer needs and redefining fast food nutrition.
Sources: Economic Times, Business Standard