MediaTek Eyes India’s EV Boom With AI-Powered Chips and Scalable Compute Platforms

Image Source : The Economic Times

Taiwanese semiconductor giant MediaTek is ramping up its automotive ambitions in India, betting big on the country’s electric vehicle ecosystem and its appetite for AIdriven, highperformance computing. With OEMs increasingly integrating smart infotainment and energyefficient systems, MediaTek sees India as a strategic growth engine.

Key Highlights From the Strategic Push

MediaTek plans deeper penetration into India’s EV sector through AIenabled systemonchips (SoCs) and nextgen connectivity platforms
EV makers, including twowheeler startups, are adopting MediaTek’s AIpowered chips for cockpit infotainment and smart dashboards
The company is focusing on three pillars: AI adoption, scalable compute capabilities (CPU, GPU, NPU), and enhanced power efficiency tailored for EVs
India’s vast AI talent pool and OEMs’ openness to experimentation are key drivers of MediaTek’s expansion roadmap
Demand for energyefficient tech is rising, with EVs requiring optimized power management and realtime processing
MediaTek expects AI and highperformance computing to cascade from premium segments to entrylevel EVs over the next 3–4 years
Customized chip solutions are being developed to suit India’s diverse EV market, from urban commuters to rural mobility platforms

Industry Momentum

With India projected to account for 20 percent of MediaTek’s global automotive chip deployments in five years, the company is doubling down on local R&D and partnerships. The rise of AIpowered infotainment and scalable compute needs positions MediaTek as a key enabler of India’s EV transformation.

Sources: The Hindu Business Line, Rediff Money, Economic Times, Autocar Professional, PTI India, Financial Express Tech Desk