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Messaging Reinvented: Tanla’s AI Platform Cuts Spam and Costs in Real Time

Updated: July 23, 2025 17:38

Image Source : Zee Business
Tanla Platforms has launched a cutting-edge AI-native platform aimed at transforming digital interactions for mobile carriers and enterprises. The deployment marks a strategic leap in secure, scalable, and intelligent communication infrastructure.
 
Key highlights of the platform:
 
- Built on generative AI, the platform automates content creation, template approvals, and compliance workflows
 
- Reduces registration time for headers and templates by up to 90%, streamlining enterprise onboarding
 
- Enables real-time spam protection and intelligent call-to-action whitelisting, enhancing user safety
 
- Offers brand-specific short URLs and template optimization, boosting campaign click-through rates by 10–20%
 
- Supports full execution of SMS campaigns within 20 minutes, improving operational agility
 
- Integrates seamlessly with telco systems and regulatory frameworks, including TRAI’s TCCCPR norms
 
Strategic context:
 
- Tanla’s AI-native platform builds on its flagship Trubloq blockchain solution, already processing 63% of India’s A2P SMS traffic
 
- The launch aligns with Tanla’s broader push into conversational commerce and anti-phishing technologies via Wisely ATP
 
- The platform is expected to drive cost savings of 10–15% for enterprises while elevating user trust and engagement
 
Sources: Tanla Platforms official newsroom, HDFC Securities, Economic Times, AlphaStreet India, Dun & Bradstreet India

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