Innoterra's MilkLane, a dominant player in the Indian dairy industry, has entered into a historic Rs 400 crore supply agreement with Milky Mist. In the three-year agreement, MilkLane will deliver 100,000 liters of high-quality milk every day, with a focus on quality and safety parameters. The tie-up is designed to benefit more than 10,000 farmers through assured prices and availability of high-nutrition cattle feed solutions. The partnership reflects MilkLane's focus on transforming dairy procurement using the latest technology and sustainability.
Key Points:
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Deal Overview: MilkLane will provide 100,000 liters of high-quality milk per day to Milky Mist under a three-year contract worth Rs 400 crore.
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Farmer Benefits: More than 10,000 farmers will benefit from equitable pricing and high-nutrition cattle feed solutions, increasing milk yield and quality.
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Quality Assurance: MilkLane has robust quality testing with more than 40 tests and provides aflatoxin- and antibiotic-free milk using state-of-the-art technology.
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Sustainability Focus: The alliance is environmentally sustainable through the use of stainless steel cans instead of plastic cans for collecting milk.
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Market Impact: This deal consolidates MilkLane's position in the expanding Indian dairy market, which is expected to grow to INR 50,000 billion by 2032.
Sources: Business Standard, Edairy News