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Mirza International Acquires Genesis Brands Inc, Strengthens US Retail Footprint

Updated: July 07, 2025 21:00

Image Source: CNBC TV18
Mirza International Ltd has acquired 100% ownership of Genesis Brands Inc, a newly incorporated US-based subsidiary, to spearhead its retail and e-commerce expansion in North America. The move marks a strategic pivot toward global brand building and direct-to-consumer channels.
 
Key Highlights:
  • Genesis Brands Inc will focus on retail marketing and online sales of footwear, particularly under the RedTape brand.
  • The acquisition is structured as a wholly owned subsidiary, with initial capital infusion by Mirza International.
  • The move aligns with Mirza’s strategy to reduce dependence on third-party distributors and build brand equity in the US market.
  • The company aims to leverage Genesis for faster product rollouts, localized marketing, and omnichannel retailing.
Sources: Mirza International BSE Filings, Investing.com, Accord Fintech

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