Mphasis Redefines AI with “AI Without Intelligence Is Artificial” Campaign

Mphasis, a leading AI-driven technology solutions provider, has unveiled its global brand campaign titled “AI Without Intelligence Is Artificial”, aimed at reshaping how enterprises perceive and implement artificial intelligence. The campaign introduces Mphasis NeoIP™, a breakthrough platform designed to unify enterprise knowledge, automation, and contextual intelligence into a continuous transformation engine.

Launched across New York and Bengaluru, the campaign responds to a growing paradox in the AI landscape: while adoption is widespread, many organizations struggle to realize tangible business impact. Mphasis seeks to address this gap by offering real intelligence—not just algorithms—through NeoIP™, which perpetually rewires core systems and enables proactive decision-making.

The campaign also aligns with Mphasis’ recent achievement of the ISO/IEC 42001:2023 certification, reinforcing its commitment to responsible and globally compliant AI development. By embedding intelligence early in the software lifecycle, Mphasis empowers CIOs and business leaders to shift from one-time transformation programs to continuous enterprise evolution.

Key Highlights:

- Campaign Name: “AI Without Intelligence Is Artificial”

- Platform Introduced: Mphasis NeoIP™

- Objective: Drive meaningful enterprise transformation through real AI

- Core Features: Automation, contextual intelligence, continuous system rewiring

- Certification: ISO/IEC 42001:2023 for responsible AI practices

- Strategic Impact: Enables proactive, perpetual innovation across business and IT operations

Sources: TMCNet, PR Newswire, Business Standard, Mphasis.ai