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Myntra Secures ₹1,063 Crore Infusion from Singapore-Based Parent FK Myntra Holdings

Updated: May 28, 2025 18:01

Image Source: Startup Story
Fashion e-commerce giant Myntra has raised a ₹1,063 crore ($125 million) capital from its Singapore-based parent firm, FK Myntra Holdings. The development comes amid Myntra's international expansion, especially through its Myntra Global initiative, seeking to take Indian fashion to the world.
 
1. Strategic Investment for Growth
  • Myntra's board has issued 19,43,753 equity shares at an issue price of ₹5,466 per share through a rights issue.
  • The investment comes after Flipkart invested $81 million in Myntra earlier this year.
  • Myntra is looking to increase the products it offers and logistics to provide better customer experience.
2. Global Expansion of Myntra
  • The company has recently launched Myntra Global targeting Indian diaspora in Singapore.
  • Myntra is launching 35,000 styles from 100+ brands such as Aurelia, Global Desi, AND, Libas, Rustorange, and House of Pataudi.
  • The move is to leverage the increasing demand for Indian fashion globally.
3. Competitive Landscape and Market Position
  • Myntra competes with international fashion players such as Shein, which just re-entered India.
  • The company is also accelerating quick-commerce efforts, including M-Now, a 30-minute delivery platform for specific products.
  • Myntra's turn in the profitability in FY24, posting a ₹30.9 crore net profit, has boosted investor confidence.
4. Future Outlook and Industry Impact
  • The new capital infusion is likely to drive Myntra's growth into new geographies.
  • The company is putting money into AI-based personalization, supply chain optimization, and influencer marketing.
Analysts are forecasting robust revenue growth, considering Myntra's aggressive expansion plans and brand collaborations.
 
Sources: Business World, Your Story

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