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NAZARA TECHNOLOGIES ACQUIRES PRIME TIMER IP RIGHTS IN $500,000 DEAL

Updated: June 27, 2025 17:53

Image Source: TopNews
Nazara Technologies Ltd, a leading player in India’s gaming and sports media sector, has announced the acquisition of intellectual property (IP) rights for “Prime Timer,” marking a strategic move to strengthen its content portfolio.
 
Key Highlights:
 
Nazara Technologies has acquired the exclusive IP rights to “Prime Timer” in a deal valued at USD 500,000.
 
The acquisition is aimed at enhancing Nazara’s offerings in the interactive entertainment and gaming segment, aligning with the company’s growth strategy.
 
“Prime Timer” is recognized for its engaging content and strong user base, which Nazara plans to leverage across its digital platforms.
 
This move is expected to drive user engagement and retention, providing Nazara with a competitive edge in the fast-evolving gaming and media landscape.
 
The acquisition is part of Nazara’s broader vision to invest in high-potential IPs and expand its footprint both in India and globally.
 
Management stated that the integration of “Prime Timer” will open up new monetization opportunities and strengthen partnerships with advertisers and content creators.
 
The deal underscores Nazara’s commitment to innovation and leadership in the digital entertainment industry.
 
Financial details confirm the transaction is fully funded through internal accruals, reflecting the company’s robust financial health.
 
Further updates on the rollout and integration of “Prime Timer” into Nazara’s ecosystem are expected in the coming weeks.
 
Source: Business Standard, Economic Times, Mint

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