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New Bottles, Same Spark—RIL’s FMCG Repack Targets Big Valuations

Updated: July 03, 2025 13:36

Image Source: The Economic Times
Reliance Industries Ltd. (RIL) has executed a strategic consolidation of its fast-moving consumer goods (FMCG) business into a newly established entity, New Reliance Consumer Products Ltd. (New RCPL), consolidating over 15 brands. The objective is to give the consumer brands division greater focus, streamline operations, and position for a potential blockbuster IPO.
 
The FMCG portfolio—existing in Reliance Retail Ventures Ltd. (RRVL), Reliance Retail Ltd. (RRL), and Reliance Consumer Products Ltd. (RCPL)—will now be consolidated under New RCPL, a direct subsidiary of RIL, like the Jio Platforms structure. The restructuring was approved by the National Company Law Tribunal (NCLT) on June 25, 2025.
 
FMCG Portfolio Snapshot
  • Brands: Campa (soft drinks), Independence (packaged foods), Ravalgaon (confectionery), SIL (jams & sauces), Sosyo (region-based beverages), Velvette (shampoos), and others.
  • FY25 Revenue: ₹11,500 crore
  • Pricing Strategy: 20–40% lower than peers like Coca-Cola and Hindustan Unilever
  • Retail Reach: Over 1 million stores; target to reach 10 million in 2027
Strategic Rationale
  • Investor Clarity: Different from consumer brands, bifurcates retail business to appeal to target investors
  • IPO Readiness: Places RRVL (valuating over $100 billion) on a more defined listing framework
  • Growth Vision: 10–12 new manufacturing units and deeper penetration in the market
Sources: Economic Times, NewsBytes, HDFC Sky, ET Now, BestMediaInfo

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