No more Ramen-ticizing junk — Instant noodles get a health makeover!

Large instant noodle manufacturers are introducing healthier recipes to meet growing consumer demand for healthy choices. Companies are going out of their way to reduce salt, sugar, and fat content and include essential nutrients like plant proteins, vitamins, and fiber in their products. This is occurring as health-oriented consumers increasingly seek maida (refined flour) and oil-free options, with many being willing to pay more for these advantages.

Brands also launched gluten-free, whole-grain, and low-sodium noodles to cater to different dietary requirements, including vegan and vegetarian diets. The trend aligns with global demands for wellness and sustainability in food production.

This development is a giant step for an industry long accustomed to being convenient and not necessarily nutritious, ushering in a new age of "better-for-you" instant food.

Source: BusinessWorld Online