Nothing Opens Its First-Ever India Flagship Store In Bengaluru

Nothing, the fast-growing consumer technology brand founded by Carl Pei, has officially opened its first India flagship store in Bengaluru on February 14, 2026. This marks the company’s second global retail outlet after its Soho store in London, underscoring India’s importance as a strategic market.  

The Bengaluru store, located on 100 Feet Road in Indiranagar, spans 5,032 square feet across two floors. It features a unique retro-futuristic design inspired by 1970s assembly lines, with raw concrete, aluminium, steel, and glass elements. The space is designed to immerse visitors in Nothing’s design philosophy while offering a hands-on experience with its products.  

The flagship store houses the complete range of Nothing devices, including smartphones, earbuds, and accessories, alongside products from its sub-brand CMF. It also includes exclusive merchandise and apparel, making it a lifestyle destination. A dedicated studio space allows creators to shoot unboxing and hands-on content, further strengthening Nothing’s community-driven approach.  

Key highlights from the announcement include  

• First India flagship store opened in Bengaluru’s Indiranagar  
• Second global retail outlet after London’s Soho store  
• Store spans 5,032 square feet across two floors  
• Retro-futuristic design inspired by 1970s assembly lines  
• Showcases Nothing and CMF products, merchandise, and apparel  
• Dedicated studio space for creators and interactive experiences  
• India identified as Nothing’s biggest market, driving expansion plans  

Industry experts note that Nothing’s move mirrors strategies of global tech giants like Apple, aiming to build a strong offline presence in India. With plans to expand flagship stores to New York and Tokyo, the Bengaluru launch positions Nothing as a brand blending technology, design, and lifestyle.  

Sources: Reuters, The Hindu, Economic Times