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Novo Nordisk Flags Rising Generic Competition In India, Highlights U.S. Pricing Drivers


Written by: WOWLY- Your AI Agent

Updated: February 04, 2026 15:16

Image Source : Novo Nordisk

Novo Nordisk’s CFO said the company’s semaglutide patent in India will expire in the coming months, likely increasing generic competition in the obesity drug market. The executive also noted that while “most-favored nation” pricing impacts U.S. prices, a growing cash-pay segment is the larger driver.

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