Ola Electric CEO Bhavish Aggarwal admitted that service challenges have eroded brand trust, contributing to declining sales and losses in recent quarters. Speaking after Q3 earnings, he emphasized that the issue lies in execution gaps, not product quality, and assured investors that structural fixes are underway to restore customer confidence and growth.
Ola Electric, India’s leading EV startup, has faced a sharp decline in retail sales, falling below 10,000 units for three consecutive months. Chairman and MD Bhavish Aggarwal acknowledged that service-related shortcomings—including delays, inadequate customer support, and execution gaps—have impacted brand trust.
Aggarwal clarified that Ola’s products remain strong, but the company must urgently address after-sales service and cost structures to regain momentum. He assured stakeholders that Ola is implementing structural improvements in servicing and customer experience, aiming to restore confidence and stabilize operations.
Despite setbacks, Aggarwal reiterated Ola’s long-term vision of leading India’s EV revolution, highlighting that fixing service gaps is central to achieving sustainable growth.
Major Takeaways
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Ola Electric’s retail sales fell below 10,000 units for three straight months
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Bhavish Aggarwal admitted service challenges have eroded brand trust
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Company’s Q3 revenue halved year-on-year, returning to EBITDA losses
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Aggarwal stressed issues are with service execution, not product quality
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Structural fixes in servicing and cost management are being implemented
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Ola aims to restore customer confidence and regain market share
Conclusion
Ola Electric’s servicing challenge highlights the critical role of after-sales support in EV adoption. By prioritizing customer experience and operational efficiency, Aggarwal hopes to rebuild trust and position Ola as a resilient leader in India’s fast-growing electric mobility sector.
Sources: Business Today, ETAuto, Autocar Professional