One Brand to Rule Them All—Reliance Merges 15 FMCG Labels into New Titan

Image Source: Times Now

Mukesh Ambani-headed Reliance Industries Ltd (RIL) is set to amalgamate its fast-moving consumer goods (FMCG) business—15 large brands like Campa Cola, Independence, and Ravalgaon—into a new entity: New Reliance Consumer Products Ltd (New RCPL). The reorganization, approved by the National Company Law Tribunal (NCLT), is a significant move towards value creation and preparing for a potential mega IPO.

The new company will be a direct subsidiary of RIL, like Jio Platforms, and be solely dedicated to manufacturing, distribution, and marketing consumer brands. The move is to give the FMCG business single-minded focus, attract sector-specific investors, and drive country-wide expansion at a faster pace.

"It's a game-changer that puts Reliance in contention with legacy FMCG majors like Hindustan Unilever and Coca-Cola," a market analyst was quoted as saying.

What's Changing?

New Entity: New Reliance Consumer Products Ltd (New RCPL)
Brands Integrated: Campa, Independence, Ravalgaon, Sosyo, SIL, Velvette, and so on
Existing Structure: Brands were distributed across Reliance Retail Ltd (RRL), Reliance Retail Ventures Ltd (RRVL), and Reliance Consumer Products Ltd (RCPL)
Revenue Base: ₹11,500 crore in FY25
Retail Reach: Over 1 million outlets, 3,200+ distributors
Pricing Strategy: Products priced 20–40% cheaper than peers, with higher trade margins

Strategic Objectives

IPO Ready: Restructuring to pave the path for one of India's largest IPOs
Investor Focus: Aimed at reaching FMCG-focused investors with a long-term growth inclination
National Expansion: To reach 600 million consumers by March 2027
Operational Efficiency: Supply chain and brand management under one umbrella

Sources: DNA India, Times of India, Economic Times