One Brand to Rule Them All—Reliance Merges 15 FMCG Labels into New Titan

Mukesh Ambani-headed Reliance Industries Ltd (RIL) is set to amalgamate its fast-moving consumer goods (FMCG) business—15 large brands like Campa Cola, Independence, and Ravalgaon—into a new entity: New Reliance Consumer Products Ltd (New RCPL). The reorganization, approved by the National Company Law Tribunal (NCLT), is a significant move towards value creation and preparing for a potential mega IPO.

 

The new company will be a direct subsidiary of RIL, like Jio Platforms, and be solely dedicated to manufacturing, distribution, and marketing consumer brands. The move is to give the FMCG business single-minded focus, attract sector-specific investors, and drive country-wide expansion at a faster pace.

 

"It's a game-changer that puts Reliance in contention with legacy FMCG majors like Hindustan Unilever and Coca-Cola," a market analyst was quoted as saying.

 

What's Changing?

Strategic Objectives

Sources: DNA India, Times of India, Economic Times