OnePlus 13T Breaks Sales Records in China, Rakes in ₹2,300 Crore in Just 10 Minutes

Image Source: NDTV Profit

The OnePlus 13T has taken the Chinese smartphone market by storm, achieving ₹2,300 crore in sales within just 10 minutes of its launch. The overwhelming demand has positioned the 13T as one of the fastest-selling smartphones in its segment, surpassing expectations and setting new benchmarks for flagship devices.

Record-Breaking Sales Performance

OnePlus China President Louis Li confirmed that the 13T surpassed ¥200 million (~₹2,300 crore) in revenue within 10 minutes of its first flash sale.
The entire day’s sales target was achieved in just two hours, making it the top-selling smartphone in the ¥3,000–¥4,000 price segment (~₹34,000–₹46,000) in recent years.

Aggressive Pricing Strategy

OnePlus aimed to dominate the mid-premium market with competitive pricing, aided by government subsidies.
The base variant was available at ¥2,899 (₹33,000), nearly ¥800 (₹9,100) cheaper than its compact flagship rivals.

OnePlus 13T Specifications & Features

Display: 6.32-inch flat OLED, 1.5K resolution, 120Hz refresh rate, peak brightness 4,500 nits.
Performance: Snapdragon 8 Elite chipset, LPDDR5X RAM + UFS 4.0 storage, 6,260 mAh battery with 80W fast charging.
Camera System: 50MP Sony IMX906 primary (OIS), 50MP telephoto lens (2x optical zoom, OIS), 16MP front-facing camera.
Other Features: Night mode, AI enhancements, Pro video mode, dual stereo speakers, advanced vapor cooling for gaming.

Market Buzz & Competitive Edge

The 13T offers flagship-level performance under ₹40,000, making it a game-changer in the mid-premium segment.
It outpaces competitors like Xiaomi, Realme, and even Apple in value flagships, offering premium features at a reasonable cost.

India Launch & Future Outlook

OnePlus has begun teasing the OnePlus 13S for the Indian market, expected to feature similar specifications.
The 13S appears to be a region-specific variant of the 13T, likely not launching in North America or European markets.

This record-breaking debut highlights OnePlus’ dominance in the smartphone industry, reinforcing its position as a leader in innovation and affordability.

Sources: BizzBuzz, GizmoChina

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