Open Minds, Open Models: Adobe’s Prativa Mohapatra on Unleashing India’s AI Ambition

Adobe India’s Managing Director, Prativa Mohapatra, has spotlighted “open models” and interoperability as the linchpins for unlocking India’s vast AI potential. Speaking at the Adobe India Summit 2025, Mohapatra emphasized that while Indian businesses lead Asia-Pacific in generative AI adoption—with 23% already seeing measurable ROI—the next leap depends on creating an interconnected AI ecosystem.

 

Key Highlights

 

•⁠  ⁠Mohapatra stressed that no single company can build every AI model, making it vital for different systems to “shake hands” and collaborate. Adobe’s partnership with Microsoft Copilot, where users seamlessly switch between creative and productivity AI tools, exemplifies this approach.

 

•⁠  ⁠The latest Adobe study reveals Indian businesses report significant gains in content ideation speed (73%) and productivity (67%) from AI, but struggle with data integration and governance. Open models and robust APIs are seen as direct solutions to these bottlenecks.

 

•⁠  ⁠Despite high consumer demand for personalization (77%), only 53% of Indian consumers feel they receive tailored recommendations, highlighting the need for interoperable, agentic AI systems.

 

•⁠  ⁠Adobe’s India teams are at the forefront, developing key generative AI tools like Firefly, and collaborating with global tech leaders to drive innovation.

 

Outlook

 

As India cements its early-mover advantage in AI, embracing open, interoperable models will be crucial for scaling innovation, meeting consumer expectations, and driving the next wave of digital transformation.

 

Source: Fortune India, Moneycontrol, Exchange4Media