Paisabazaar Crosses Borders: PB Fintech Launches Middle East Arm in Dubai

Image Source: The Economic Times

PB Fintech Limited has formally incorporated a new subsidiary, Paisabazaar Middle East Marketing LLC, in Dubai, UAE, as its strategic move into the Gulf region's financial services market. The move has been sanctioned in the company's May 15, 2025, board meeting and is a component of its overall strategy for globalizing its credit and lending solutions.

Key Highlights:

Subsidiary Formation.

Paisabazaar Middle East Marketing LLC shall be a step-down subsidiary of PB Fintech's overseas branch, NIIT (Ireland) Ltd.

The company will concentrate on distribution and marketing of personal finance products of the UAE market.

Strategic Objectives:

The Dubai office will represent a window for PB Fintech to tap into the region's growing demand for credit scores and digital lending.

It contributes to the company's current technological base in Abu Dhabi, enhancing overall operational efficiency across the Emirates.

Market Growth:

The Middle Eastern business would enable partnerships with local banks and financial institutions using PB Fintech's own technology stack.

It is attempting to replicate Paisabazaar's Indian model's success by offering open, consumer-facing access to credit cards and loans.

Growth Prospects:

The expansion is part of PB Fintech's global expansion strategy and includes investment in UAE tech platforms and start-ups.

It signals the company's faith in taking its consumer-centric approach beyond Indian shores.

Sources: MarketScreener, Moneycontrol, EquityPandit, PB Fintech Ltd.