Panorama Studios International Ltd has announced a strategic tie-up with Century Films for the distribution of its Malayalam films. The collaboration aims to strengthen Panorama’s regional presence, expand its reach in Kerala’s vibrant film market, and ensure wider audience engagement through Century’s established distribution network.
Panorama Studios International Ltd, known for producing and distributing successful films across India, has entered into a partnership with Century Films to handle the distribution of its Malayalam-language projects. This move highlights Panorama’s intent to deepen its footprint in South India’s film industry, particularly in Kerala, which is recognized for its strong cinema culture and loyal audiences.
Key highlights from the announcement include
-
Panorama Studios ties up with Century Films for Malayalam film distribution.
-
Collaboration expected to enhance reach in Kerala’s regional film market.
-
Century Films brings established expertise and strong distribution channels.
-
Partnership reflects Panorama’s strategy to expand regional presence beyond Hindi cinema.
-
Move anticipated to boost visibility and box office performance of Malayalam releases.
-
Industry analysts view the tie-up as a mutually beneficial arrangement for both companies.
The partnership underscores Panorama Studios’ commitment to diversifying its portfolio and engaging with regional audiences. By leveraging Century Films’ distribution strength, Panorama aims to maximize the commercial success of its Malayalam films while reinforcing its position as a pan-India entertainment company.
Sources: Economic Times, Business Standard, Mint