Pelatro’s ₹409 Million Power Play: Telecom Renewal Signals Long-Term Win

Pelatro Ltd., a global provider of precision marketing and customer engagement solutions for telecom operators, has announced the renewal of a major contract with an Indian telecom company. Valued at approximately ₹409.2 million over three years, the deal underscores Pelatro’s sustained relevance in the competitive telecom analytics space.

 

Key highlights:

 

- The renewed contract ensures continued deployment of Pelatro’s mViva platform, which enables targeted campaigns, churn management, and customer lifecycle optimization

 

- The client, a leading Indian telecom operator, has been working with Pelatro since 2018, making this renewal a testament to long-term value delivery

 

- The ₹409.2 million valuation includes software licensing, managed services, and support, reflecting a comprehensive engagement model

 

- Pelatro’s solutions have reportedly helped the operator improve ARPU (Average Revenue Per User) and reduce churn through AI-driven personalization

 

- The contract renewal comes at a time when telecom firms are doubling down on data monetization and customer retention strategies amid rising competition and 5G rollout pressures

 

- Pelatro’s India operations continue to be a key revenue driver, contributing significantly to its global footprint across 20+ telecom clients

 

Market Outlook and Growth Trajectory

 

This renewal not only boosts Pelatro’s revenue visibility but also strengthens its positioning as a trusted partner in telecom transformation. Analysts view such long-term contracts as critical for sustaining growth in a sector increasingly reliant on data-driven engagement.

 

Sources: Reuters, Economic Times, Business Standard, Pelatro Investor Updates.