Image Source: Louis Vuitton
Louis Vuitton has officially entered the colour cosmetics arena with a debut that’s turning heads and redefining expectations. The brand’s new LV Rouge lipstick, priced at £120, is not just a beauty product—it’s a statement piece. With this launch, Louis Vuitton has elevated lipstick from a handbag staple to a collectible object of desire, merging heritage craftsmanship with modern beauty innovation. The move marks a strategic shift in how luxury houses position makeup, no longer as entry-level indulgences but as standalone luxury experiences.
Key Highlights
Louis Vuitton’s LV Rouge lipsticks debut at £120, far exceeding prices from Chanel (£42) and Dior (£41)
The collection includes 55 shades of red, split between satin and matte finishes
Packaging designed by German industrial designer Konstantin Grcic, using brass and aluminium
Lipsticks are refillable, with refills priced at £52
Creative direction led by legendary makeup artist Pat McGrath
Products infused with signature scents by Louis Vuitton’s master perfumer Jacques Cavallier Belletrud
A Beauty Line Rooted in Heritage
Louis Vuitton’s foray into makeup, branded as La Beauté Louis Vuitton, arrives after years of speculation and anticipation. The brand, known for its monogrammed trunks and leather goods, has long flirted with beauty through its fragrance line. Now, under the creative direction of Pat McGrath, the house has launched a full collection that includes lipsticks, balms, eyeshadows, and accessories.
The LV Rouge lipstick range features 55 shades, a nod to the Roman numerals LV
Shades range from deep plum and classic scarlet to subtle mauves and beige tones
Each lipstick is scented with a blend of mimosa, jasmine, and rose
Lip balms include skincare ingredients like shea butter, hyaluronic acid, and upcycled mimosa wax
The collection is available at Louis Vuitton boutiques, online, and select luxury retailers such as Harrods.
Packaging as Luxury Design
What truly sets the LV Rouge lipsticks apart is their packaging. Designed by Konstantin Grcic, the cases are made from aluminium and brass, inspired by archival fittings from Louis Vuitton trunks. The tactile experience—weight, temperature, and the satisfying click of closure—has been engineered to evoke emotional connection.
Lipstick cases are sculptural and heavy, designed to be kept and reused
Accessories include monogrammed vanity cases and miniature trunks for limited editions
The packaging eschews plastic, aligning with sustainability and luxury standards
This design philosophy positions the lipstick as a luxury object, not just a cosmetic.
Pat McGrath’s Signature Touch
Pat McGrath, one of the most influential figures in beauty, brings decades of experience to the collection. Her focus on pigment payoff, texture precision, and skin tone inclusivity is evident in every product.
The lipsticks offer creamy satin or velvet matte finishes
Shades like Monogram Rouge blend Louis Vuitton’s iconic canvas brown with classic red
Eyeshadow palettes include wearable neutrals and bold accent colours
McGrath’s involvement ensures that the products deliver not just on aesthetics but also on performance.
Reframing Beauty as Luxury
Louis Vuitton’s £120 lipstick is more than a price tag—it’s a repositioning of beauty within the luxury hierarchy. Traditionally, makeup has served as an accessible entry point into fashion brands. With La Beauté Louis Vuitton, the brand flips the narrative, presenting beauty as a destination in itself.
Lipsticks and balms are priced to match the brand’s high-end positioning
Accessories and refillable formats reinforce long-term value and collectibility
The launch aligns with the rise of “quiet luxury,” where craftsmanship and heritage trump logos
This strategy may influence other luxury houses to rethink their beauty offerings.
Conclusion
Louis Vuitton’s LV Rouge lipstick is not just a cosmetic—it’s a cultural pivot. By combining design, scent, performance, and heritage, the brand has created a product that redefines what luxury beauty can be. As the line rolls out globally, it’s clear that Louis Vuitton isn’t just entering the beauty market—it’s reshaping it.
Sources: Luxury London Wallpaper
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