Prada Group has finalised its acquisition of iconic rival Versace from Capri Holdings for €1.25 billion (₹13,000+ crore/$1.4 billion), merging two Italian fashion legends. The cash deal, pursued for years, aims to revive Versace's post-pandemic fortunes under Prada's stable umbrella alongside Miu Miu.
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Italian fashion power play
Prada sealed the long-awaited purchase after Capri's failed Tapestry merger collapsed due to antitrust issues, allowing Prada to accelerate talks initiated during COVID. Versace, known for bold prints and celebrity glamour, joins Prada's portfolio to leverage shared manufacturing, distribution and creative synergies amid luxury sector consolidation.
Key highlights
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Deal value: €1.25 billion cash ($1.37–1.4 billion), down from Capri's initial $3 billion+ ask after post-pandemic sales struggles.
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Strategic fit: Prada gains Versace's ready-to-wear, leather goods and eyewear; Lorenzo Bertelli (Prada heir) to lead as executive chairman post-integration.
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Capri's pivot: Proceeds repay debt, refocus on Michael Kors/Jimmy Choo; expects stabilisation in FY26, growth by FY27.
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Versace revival: Analysts see Prada's capital and expertise boosting the brand, which lagged pre-COVID momentum under Capri.
Sources: CNN Style; Mathrubhumi English; Financial Express; Yahoo Finance; Forbes
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