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BSA Motorcycles has rolled out an exciting Navratri festive offer for its flagship Gold Star 650, allowing the first 500 buyers to grab the iconic bike at pre-GST 2.0 prices. Alongside this significant price benefit, early buyers will receive a limited-edition "Goldie kit" packed with accessories worth Rs 5,900, adding both style and functionality to this classic machine.
Key Highlights Of The Festive Offer
Pre-GST 2.0 prices retained for first 500 buyers despite the recent GST hike from 28% to 40% on motorcycles above 350cc.
Ex-showroom Delhi prices range from Rs 3,09,990 for Highland Green and Insignia Red variants to Rs 3,44,990 for the premium Legacy Sheen Silver.
Limited-edition Goldie Kit includes a tall touring windscreen, pillion backrest, metal exhaust shield, and rear rail so buyers can enhance their riding experience.
Attractive financing options with interest rates starting at 5.99%, zero down payment, and loan tenures extending up to six years.
Available across 400+ BSA dealerships nationwide with immediate deliveries to capitalize on the festive season demand.
The Powerhouse Behind The Classic
The Gold Star 650 boasts a 652cc liquid-cooled single-cylinder DOHC engine producing 45 horsepower and 55 Nm of torque, paired with a smooth 5-speed gearbox featuring assist and slipper clutch. Its dual-channel ABS, double-cradle chassis, telescopic forks, and premium disc brakes ensure a confident and thrilling ride, backed by wide tires and finely tuned suspension for long-haul comfort.
Why The Offer Matters
This limited-time arrangement demonstrates BSA’s customer-centric approach, absorbing the GST 2.0 price hike to keep the Gold Star 650 accessible for enthusiasts. With the surge in taxes on premium motorcycles, many competitors have increased prices, but BSA’s decision enhances value for riders passionate about classic British style combined with modern performance.
Market Positioning And Enthusiast Appeal
Sharad Agarwal, Chief Business Officer at Classic Legends, emphasized the Gold Star’s positioning as more than just a ride—it's a lifestyle. The brand’s commitment to delivering uncompromised value alongside festive cheer aims to attract new customers and delight existing patrons during the peak buying season.
Additional Benefits And Ownership Assurance
The Gold Star 650 also comes backed by the Jawa Yezdi BSA Ownership Assurance program, offering a 4-year/50,000 km warranty, roadside assistance, and extended coverage options for peace of mind during ownership. This comprehensive support strengthens the bike’s appeal in the premium motorcycle segment.
Booking And Delivery Details
With over 400 dealerships nationwide ready to fulfill orders, potential buyers can book their Gold Star 650 starting at Rs 3.09 lakh. The attractive financing plans ensure easy ownership without heavy upfront investment, fostering wider adoption amid the festive gifting season.
What To Expect Next
As the festive offer gains momentum, BSA Motorcycles aims to reinforce its position against competitors with unmatched value and classic appeal. Industry watchers expect the Navratri promotion to drive strong sales, boosting BSA’s presence in the highly competitive mid-to-large capacity bike segment.
Source: NDTV, India Today, Hindustan Times, Motoroids, The Daily Jagran
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