Pricol Partners with Italy’s Domino to Revolutionize Two-Wheeler Control Systems in India and Southeast Asia

Pricol Ltd, a leading automotive technology provider based in Coimbatore, has entered into a strategic Technology License Agreement with Italy’s Domino S.r.l, a global pioneer in motorcycle control systems. The collaboration marks a significant leap in Pricol’s innovation-led growth strategy, aimed at delivering advanced handlebar control solutions for two-wheelers across India and Southeast Asia.

 

Key Highlights:

 

- The agreement enables Pricol to manufacture, distribute, and sell Domino’s precision-engineered throttles, switches, and allied components as original equipment for two-wheelers.

- The partnership will offer aggregated handlebar solutions tailored to OEMs in emerging markets, combining Domino’s technical expertise with Pricol’s manufacturing scale and market reach.

- The deal also opens avenues for cross-market synergies, leveraging Domino’s strong aftermarket presence in Europe and the US.

 

Strategic Synergy:

- Vikram Mohan, Managing Director of Pricol, emphasized that Domino’s legacy of innovation aligns seamlessly with Pricol’s operational excellence and deep market understanding.

- Federico Bertini, CEO of Domino, described the agreement as a cornerstone of their global expansion, aiming to set new benchmarks in two-wheeler control systems.

- The partnership is expected to accelerate product development, expand Pricol’s portfolio, and reinforce its position as a comprehensive handlebar component provider alongside its Driver Information System offerings.

 

Market Outlook:

- Analysts view the move as a bold step toward consolidating Pricol’s leadership in the two-wheeler segment, especially as demand for premium control systems rises in urban and performance bike categories.

 

Sources: The Hindu BusinessLine, Economic Times Auto, Autocar Professional, MotorIndia Online, Rediff Moneynews