Promises, Partnerships, and Power Plays: Bumrah & Sanjana Step Up as Canara HSBC Life Insurance’s New Faces

As part of a big brand push, Canara HSBC Life Insurance has signed up India's cricket sensation Jasprit Bumrah and his wife, popular sports anchor Sanjana Ganesan, as its latest brand ambassadors. The duo will feature in the insurer's campaigns, reflecting the brand's philosophy of being a "Promises Ka Partner"—a reliable partner at every milestone of life.

 

Key Highlights

Strategic Alliance: The tie-up is aimed at further strengthening Canara HSBC Life Insurance's commitment to become a customers' trusted partner in planning, protecting, and realizing their life goals.

 

Shared Values: The reliability and determination of Bumrah coupled with Ganesan's credibility and dependability reflect the brand's shared values of responsibility, trust, and commitment.

 

Campaign Focus: The pair will oversee a roster of digitally led, integrated marketing campaigns and narrative-led projects for digitally native millennials, families, and emerging affluent consumers.

 

Brand Philosophy: The "Promises Ka Partner" campaign captures the value of keeping dear ones not just when times are good, but in all times of trouble—reflecting the couple's real partnership.

 

Personal Touch: "This seems like a natural fit to work with Canara HSBC Life Insurance," said Bumrah. "They understand the need to be there for people at all times—like a true partner." Ganesan put in, "To be a partner is not just to be around when it is convenient, but when it counts. That is one thing that impressed me about their philosophy."

 

Brand Vision: In the coming times, the company will launch campaigns that showcase the journey of the couple and try to encourage new-gen Indian families to plan together and build a future for themselves.

 

Source: Brand Equity - Economic Times, BW Marketing World