Reliance's Campa Cola Secures Major IPL 2025 Sponsorship Deal

Reliance Consumer Products' Campa Cola has clinched the co-presenting sponsorship rights for the Indian Premier League (IPL) 2025 in a deal worth approximately ₹200 crore. This strategic move positions Campa Cola against established competitors like Coca-Cola's Thums Up in the lucrative IPL advertising space. The deal coincides with the early onset of summer, intensifying competition in the beverage market. Reliance plans to leverage the IPL platform to advertise its sports drink Spinner and RasKik Gluco Energy, both priced at ₹10. The IPL 2025 season, scheduled from March 21 to May 25, aligns with peak summer months crucial for soft drink sales. This sponsorship marks a significant step in Reliance's efforts to establish Campa Cola as a major player in the Indian cola market.

Source: The Economic Times