Switching Gears: Lauritz Knudsen Teams Up with MI Stars!

Lauritz Knudsen Electrical and Automation has launched a fresh integrated campaign featuring Mumbai Indians cricketers Rohit Sharma, Hardik Pandya, and Suryakumar Yadav. The campaign "Who am I?" aims to associate Lauritz Knudsen with enriching India's infrastructure with its advanced electrical solutions. Leveraging cricket's gigantic audience base, the brand aspires to enhance brand recall and solidify its leadership within the Indian category.

As Lauritz Knudsen is the Principal Partner of Mumbai Indians for IPL 2025, his logo appears prominently on team attire and training kits. The campaign intersperses storytelling with technological advancements, promoting the brand's contribution to the development of India.

 

Source: Exchange4Media, Business Standard