Publicis Groupe India has appointed Atique Kazi as the new CEO of Performics India, reinforcing its leadership in digital marketing. Alongside this, Gautam Surath has been elevated to Chief Strategy & Transformation Officer. These moves highlight Publicis Media’s focus on scaling capabilities in data, commerce, programmatic, and martech for future growth.
Publicis Media has announced a significant leadership reshuffle in India, appointing Atique Kazi as CEO of Performics India, its integrated digital marketing agency. Kazi will report to Lalatendu Das, CEO of Publicis Media South Asia, and is tasked with leading Performics into its next phase of growth.
In parallel, Gautam Surath has been elevated to Chief Strategy & Transformation Officer, where he will spearhead efforts across influence, data & analytics, search, commerce, programmatic, and martech. Surath’s expanded mandate also includes supporting a seamless transition as Kazi steps into his new role.
These appointments reflect Publicis Groupe’s commitment to strengthening leadership and scaling digital-first capabilities in India, a market that continues to see rapid growth in performance marketing and e-commerce integration.
Major Takeaways
Atique Kazi appointed CEO of Performics India, reporting to Lalatendu Das.
Gautam Surath elevated to Chief Strategy & Transformation Officer.
Focus on data, analytics, programmatic, martech, and commerce integration.
Leadership changes signal next phase of growth for Publicis Media India.
Reinforces Publicis Groupe’s commitment to digital-first strategies in South Asia.
Conclusion
With Atique Kazi at the helm of Performics India and Gautam Surath driving strategy, Publicis Media is poised to accelerate innovation and performance marketing excellence in India. These leadership moves underline the Groupe’s ambition to stay ahead in a rapidly evolving digital ecosystem.
Sources: PitchOnNet, afaqs, Economic Times Brand Equity.