PVR INOX Ltd has inaugurated a new six-screen multiplex at Elegante Unity One Mall, Pitampura, Delhi, offering 792 seats. Equipped with 4K Laser Projection, Dolby 7.1 Surround Sound, and recliner seating, the launch strengthens PVR INOX’s presence in India, expanding its network to 1,767 screens across 355 properties in 111 cities.
PVR INOX Ltd, India’s largest cinema exhibitor, has announced the opening of a state-of-the-art six-screen multiplex in Delhi. Located at Elegante Unity One Mall, Netaji Subhash Place (NSP), Pitampura, the new property enhances the company’s portfolio under its Asset Light Model, combining luxury and advanced technology for an elevated movie-going experience.
Major Takeaways
New Launch: A six-screen multiplex with 792 seats has been unveiled in Pitampura, Delhi.
Advanced Technology: Features include 4K Laser Projection and Dolby 7.1 Surround Sound for superior viewing.
Premium Comfort: Luxurious recliner seating ensures a high-end cinema experience.
Strategic Expansion: With this addition, PVR INOX now operates 1,767 screens across 355 properties in 111 cities.
Market Positioning: The multiplex, branded as PVR INOX Cinemagic, integrates entertainment, retail, and lifestyle offerings, reinforcing the company’s dominance in India’s cinema industry.
This launch highlights PVR INOX’s commitment to redefining cinema experiences while expanding its reach across urban centers. The Pitampura multiplex is expected to attract significant footfall, offering audiences a blend of technology, comfort, and entertainment.
Sources: InvestyWise, Business Upturn.