Actor Ranbir Kapoor has been appointed brand ambassador for Mahesh Edible Oil Industries’ Saloni and Stayfit brands, including Saloni Mustard Oil, Saloni Soya Chunks, and Stayfit Refined Oil. The partnership aims to boost nationwide visibility, strengthen consumer trust, and support the company’s ambitious 25% year-on-year growth target for FY 2026–27.
Mahesh Edible Oil Industries has announced a major brand collaboration, appointing Ranbir Kapoor as the ambassador for its flagship products Saloni and Stayfit. According to Bollywood Hungama, The Hans India, and Best Media Info, the move is part of the company’s aggressive expansion strategy to deepen its presence across urban, emerging, and rural markets.
Currently strong in North and Eastern India, Mahesh Edible Oil Industries plans to expand distribution nationwide, leveraging Kapoor’s popularity to enhance brand recognition. The company is also focusing on rural penetration, super stockist onboarding, and channel strengthening, with a clear target of 25% revenue growth in FY 2026–27.
Major Takeaways
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Ranbir Kapoor named brand ambassador for Saloni Mustard Oil, Saloni Soya Chunks, and Stayfit Refined Oil
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Partnership designed to boost nationwide visibility and consumer trust
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Company targeting 25% year-on-year growth in FY 2026–27
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Expansion strategy includes rural penetration and stronger distribution networks
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Mahesh Edible Oil Industries currently strong in North and Eastern India, now eyeing pan-India reach
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Collaboration expected to accelerate growth in fast-moving staples like soya chunks
Conclusion
By onboarding Ranbir Kapoor, Mahesh Edible Oil Industries is signaling its intent to become a pan-India household brand. The partnership blends celebrity influence with strategic expansion, positioning Saloni and Stayfit as key players in India’s competitive edible oil and staples market.
Sources: Bollywood Hungama, The Hans India, Best Media Info, ET BrandEquity, Business Standard