Realme, India's most widely used youth-centric smartphone brand, has announced a significant tie-up with Optiemus Electronics Ltd (OEL) for producing its new-generation AIoT (Artificial Intelligence of Things) devices in India. The tie-up is a big boost to the 'Make in India' initiative and will revolutionize the nation's electronics manufacturing sector.
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Majority Local Sourcing: Realme is speeding up attempts to source more than half of its key components such as PCBAs, batteries, mechanics, cables, and chargers domestically. This effort will enhance domestic supply chain resilience, lower reliance on imports, and aid the government's dream of Atmanirbhar Bharat.
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AIoT Manufacturing Drive: The tie-up will have OEL produce Realme's complete AIoT product portfolio—earphones, smartwatches, and tablets—indigenously. Production has already commenced with the Realme Buds T200 Lite, with industry-leading AI-driven noise cancellation.
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Scale and Exports: Realme and Optiemus plan to manufacture 5 million AIoT devices a year, not just for Indian consumers but also for export to foreign markets, making India a world hub for innovation and electronics manufacturing.
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Employment Generation: The alliance is anticipated to create more than 2,000 fresh jobs, generating a skilled talent pool and enabling high-volume, high-quality manufacturing.
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Industry Relevance: This alliance is a significant step towards the development of a strong local component ecosystem, generating increased investment, and propelling India's rise as a global electronics leader.
This partnership reflects Realme and Optiemus's vision for innovation, domestic value addition, and sustainable growth in India's rapidly developing technology sector.
Source: Optiemus Infracom Exchange Filing, Moneycontrol, The Hindu BusinessLine