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Retina Paints Ltd, a fast-emerging player in India’s decorative and industrial coatings sector, has announced a significant milestone in its retail strategy—expanding its footprint to 85 franchisee outlets across the country. This development marks a major leap in the company’s mission to bring premium, eco-friendly paints closer to consumers through a robust and decentralized retail network.
The expansion reflects Retina Paints’ aggressive growth trajectory and its commitment to empowering local entrepreneurs through flexible franchise models. With consistent quality assurance, transparent pricing, and expert color consultation services, the company is rapidly building a reputation for accessibility and reliability in the Indian paints market.
Key Highlights from the Expansion Announcement
- Retina Paints Ltd has reached a total of 85 franchisee outlets nationwide
- The company offers two franchise models: FOFO (Franchise-Owned, Franchise-Operated) and flagship company stores
- Each outlet provides fixed pricing, warranty-backed products, and expert color consultation
- The expansion includes new stores in Tier 2 and Tier 3 cities, enhancing regional accessibility
- Franchise partners receive full operational support, training, and marketing resources
Franchise Strategy and Business Model
Retina Paints’ franchise program is designed to offer scalable business opportunities for aspiring entrepreneurs. The FOFO model allows franchisees to own and operate their stores independently while leveraging Retina’s brand equity, product portfolio, and backend support.
- Franchisees benefit from consistent product quality and centralized procurement
- Training modules cover sales, inventory management, and customer engagement
- Marketing support includes local promotions, digital campaigns, and in-store branding
- Warranty coverage and original billing practices ensure customer trust and repeat business
Product Portfolio and Retail Experience
Each franchise outlet offers a wide range of products, including emulsions, textures, waterproofing solutions, and industrial coatings. Customers can access product samples, receive personalized color consultations, and explore exclusive collections launched through flagship stores.
- Emphasis on eco-friendly and long-lasting formulations
- Availability of texture finishes, primers, and exterior coatings
- Expert guidance on shade selection and application techniques
- Seamless shopping experience with transparent pricing and authentic invoicing
Geographic Reach and Market Penetration
The latest expansion includes new outlets in Telangana, Andhra Pradesh, Maharashtra, and Karnataka, with additional stores planned in northern and eastern India. By targeting underserved regions, Retina Paints aims to democratize access to premium paints and build strong community-level brand engagement.
- Peerzadiguda and Medipally in Hyderabad among recent success stories
- Expansion into semi-urban clusters to tap into rising home improvement demand
- Localized supply chains and logistics hubs to support regional operations
Brand Vision and Consumer Promise
Retina Paints positions itself as a brand that blends technology with artistry, offering durable and vibrant solutions for homes and businesses. The company’s ISO 9001:2015 certification underscores its commitment to quality and innovation.
- Vision to color every Indian home with trust and excellence
- Focus on sustainability through low-VOC and non-toxic formulations
- Customer-centric approach with post-sale support and warranty services
- Continuous product innovation driven by market feedback and R&D
Looking Ahead
With 85 franchisee outlets now operational, Retina Paints is poised to deepen its retail presence and strengthen its brand visibility across India. The company’s franchise-first strategy not only supports local entrepreneurship but also ensures that high-quality paints are accessible to a wider consumer base. As the network grows, Retina Paints is expected to play a pivotal role in shaping the future of India’s decorative coatings industry.
Sources: Retina Paints Limited, MoneyWorks4Me, TradeBrains.
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