Rihanna Dazzles in Indian Jewels: Birdhichand Ghanshyamdas Steals the Spotlight

For nearly a century, the Agarwal family has been crafting exquisite jewellery that now adorns the likes of Rihanna and Bollywood's biggest stars. Birdhichand Ghanshyamdas, a name synonymous with luxury Indian jewellery, traces its roots back to the 1890s when Yash Agarwal's great-great-grandfather served as the royal treasurer for the Maharaja of Jaipur.

From those regal beginnings, the brand has evolved into a powerhouse of innovation, blending traditional craftsmanship with contemporary design. Yash Agarwal, the current creative director, is taking the family legacy to new heights, creating pieces that capture the essence of Jaipur while appealing to a global audience.

The brand's recent claim to fame? Rihanna dazzled in their diamond and ruby earrings at Anant Ambani's pre-wedding extravaganza in Jamnagar. But this is just the latest in a long line of celebrity endorsements, with Bollywood stars like Deepika Padukone and Sonam Kapoor frequently spotted in Birdhichand creations.

What sets Birdhichand apart is their commitment to preserving age-old techniques while pushing the boundaries of design. Each piece tells a story, drawing inspiration from Jaipur's rich history, architecture, and natural beauty. As Yash puts it, "Everything in my jewellery is inspired by Jaipur."

With a growing international presence and a reputation for unparalleled craftsmanship, Birdhichand Ghanshyamdas is not just creating jewellery – they're crafting wearable art that bridges cultures and generations.                                                     

Source:CNA Luxury, January 18, 2025