Image Source: Instagram
For the first time ever, the dazzling creativity of Paris Fashion Week has been brought to Indian shores through an innovative partnership between L’Oréal Paris and Tira, Reliance Retail’s beauty platform. The collaboration is anchored by “Runway to Paris”—a unique activation at Mumbai’s Nita Mukesh Ambani Cultural Centre (NMACC) that spotlights global fashion trends, launches new products, and creates avenues for the next generation of Indian design talent.
Key Highlights: International Fashion Meets Indian Innovation
L’Oréal Paris and Tira’s “Runway to Paris” event offered Indian audiences an immersive taste of the energy and excitement that define Paris Fashion Week, making beauty and fashion accessible beyond borders.
The initiative introduced the high-shine Laque Resistance Liquid Lipstick, featuring bold colors and superior staying power, which took center stage at the Mumbai showcase and set the tone for the season’s top beauty trend.
Young designers and final-year NIFT students were mentored and given a platform to showcase their work to high-profile audiences, aligning India’s creative pulse with global excellence.
The competition’s winning student team earned the rare opportunity to attend “Le Défilé,” L’Oréal’s celebrated runway show on September 29 in Paris, fostering real-world exposure to international fashion’s biggest stage.
Empowering a New Generation of Talent
The partnership provided design students unprecedented access to learning, mentorship, and global networking, bridging the gap between aspiration and opportunity.
NIFT students represented India’s design future at the Mumbai event, with their creations celebrated for creativity, inclusivity, and technical finesse.
Participants had access to fashion workshops, collaboration opportunities, and direct engagement with leading beauty and style experts.
Central Themes: Celebrating Shine and Sisterhood
“Walk Your Worth,” the key narrative of L’Oréal Paris at Paris Fashion Week, shaped the event’s messaging, embracing empowerment, body positivity, sisterhood, and inclusivity in fashion and beauty.
The event championed the idea that beauty is accessible to all and that Indian talent deserves a global stage, aligning with Tira’s goal to democratize style experiences for Indian consumers.
Celebrity fashion designers, beauty influencers, and L’Oréal Paris ambassadors convened to celebrate the fusion of Parisian glamour and Indian innovation.
Product Launch and Consumer Impact
The launch of Infallible Laque Resistance Liquid Lipstick positioned L’Oréal Paris as both a trendsetter in Indian beauty and a brand that empowers confident, creative self-expression.
Consumers experienced the latest “shine” runway trends as showcased in Paris, now available through Tira’s accessible retail channels.
The event solidified Tira’s vision to reshape India’s relationship with fashion and beauty, connecting local consumers to global products and narratives.
Legacy and Future Impact
Through this collaborative effort, L’Oréal Paris and Tira have empowered young Indian talent to participate in and shape fashion at an international level.
The partnership expands the possibilities for further cross-cultural collaborations, mentorships, and product launches, raising the bar for India’s engagement with global style.
“Runway to Paris” signals India’s growing influence in global fashion and beauty, inspiring industry leaders to continue investing in creative education and inclusive experiences.
Conclusion
L’Oréal Paris and Tira’s landmark partnership merges the spectacle of Paris Fashion Week with the vibrancy of Indian fashion, creating new pathways for beauty, style, and opportunity. With mentorship, global recognition, and innovative new trends, Indian consumers and young designers alike can now experience the glamour and aspiration of the world’s fashion capital from home.
Sources: Tira Beauty, Mathrubhumi English, UNIIndia, NIFT Mumbai
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