Rupifi CEO Endorses Narayana Murthy’s Call for 9-9-6 Work Culture in India: “That’s What Pushed China Forward

Updated: November 20, 2025 10:40

Image Source: Hindustan Times

Rupifi CEO Anubhav Jain has publicly supported Infosys founder Narayana Murthy’s call for adopting China’s 9-9-6 work culture (9 a.m. to 9 p.m., six days a week) in India, advocating longer work hours as essential for accelerating national economic growth and competing globally in a challenging environment.

Key Highlights

Anubhav Jain, Rupifi co-founder and CEO, backs Narayana Murthy’s call for India’s youth to adopt a 72-hour workweek.
Murthy cited China’s 9-9-6 culture as a key driver behind its rapid economic rise.
Jain framed longer hours as a commitment to nation-building, not simply glorifying late nights or startup hustle.
He emphasized strong work ethic and boundaries-pushing as vital to India’s socio-economic progress.
The debate highlights contrasting perspectives between traditional views on hard work and contemporary focus on work-life balance.
Jain and Murthy urge a mindset shift to boost India’s competitive edge globally.

Detailed Report

Anubhav Jain, CEO of Bengaluru-based fintech firm Rupifi, publicly endorsed Infosys

founder Narayana Murthy’s recent exhortation for India’s workforce to consider adopting China’s infamous “9-9-6” work culture—working from 9 a.m. to 9 p.m., six days a week—totaling 72 hours a week. This culture, while controversial globally for its intensity, is credited by Murthy for fueling China’s rapid economic transformation.

Jain framed this model as a reflection of deep commitment needed for nation-building rather than mere glorification of hustle culture. He underscored that India needs individuals prepared to push boundaries and contribute extra effort if it hopes to accelerate economic development and global competitiveness.

This endorsement rekindles ongoing debates about the balance between traditional values of discipline and hard work versus modern prioritization of mental well-being and balanced lifestyles. Both voices agree on the importance of productivity but differ on its execution.

The Rupifi CEO’s stance highlights a call for renewed motivation and dedication among India’s emerging workforce to achieve visionary growth targets while navigating the evolving global economic landscape.

Source: Hindustan Times, Storyboard18

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