Safari Industries (India) Ltd has signed a 20-year licensing agreement with Carlton Retail Pvt Ltd for exclusive rights to the ‘Carlton’ brand in India. The deal includes an annual license fee of ₹4.5 million or 5% of net sales, alongside a ₹99.50 crore interest-free security deposit.
Safari Industries (India) Ltd has announced a landmark licensing agreement with Carlton Retail Pvt Ltd, granting exclusive rights to the ‘Carlton’ brand in India for luggage and travel products under Class 18. The agreement spans 20 years, with renewal options for another 20 years, reinforcing Safari’s long-term growth strategy in the premium travel segment.
The financial structure of the deal is designed to balance fixed and performance-linked commitments. Safari will pay an annual license fee of ₹4.5 million or 5% of net sales, whichever is higher. Additionally, the company has committed to an interest-free security deposit of ₹99.50 crore, payable in tranches.
Key Highlights
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Brand Licensed: Carlton (exclusive rights in India)
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Agreement Term: 20 years, renewable for another 20 years
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Annual License Fee: ₹4.5 million or 5% of net sales
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Security Deposit: ₹99.50 crore, interest-free, payable in tranches
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Strategic Impact: Strengthens Safari’s premium portfolio and expands market reach
This agreement positions Safari Industries to capture a larger share of India’s growing travel and lifestyle market, leveraging Carlton’s global brand recognition to enhance its competitive edge.
Sources: InvestyWise, BSE Filing