Saregama India Tunes into Digital Expansion with ₹87 Million Finnet Media Acquisition

Saregama India Ltd, one of India’s oldest and most iconic music labels, has approved the 100% acquisition of Finnet Media Pvt Ltd for ₹87 million, marking a strategic push into digital content and media services. The announcement, made today, reflects Saregama’s intent to diversify its portfolio beyond music and film into tech-enabled media platforms.

 

Key Highlights:

 

Finnet Media, a Mumbai-based digital media company, specializes in content aggregation, OTT partnerships, and influencer-driven campaigns.

 

The acquisition will be executed through a cash transaction, with Saregama gaining full ownership and operational control.

 

This move complements Saregama’s recent investments in Pocket Aces and its expansion into short-form video and youth-centric content.

 

Strategic Implications:

 

The deal strengthens Saregama’s digital footprint and aligns with its ambition to become a multi-platform entertainment powerhouse.

 

Finnet’s tech stack and media relationships are expected to enhance Saregama’s monetization capabilities across YouTube, Instagram, and emerging OTT platforms.

 

This acquisition is part of Saregama’s broader strategy to evolve from a legacy music label into a future-ready content ecosystem.

 

Sources: StockInsights.ai, Economic Times Markets.