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SEBI Launches Pan-India Survey to Channel Household Savings into Securities Markets, Targets Risk Awareness

Updated: July 22, 2025 12:54

Image Source: News18
India’s capital markets regulator, SEBI, has initiated a nationwide survey aimed at expanding retail participation and improving investor education. The initiative seeks to understand behavioral patterns, barriers to entry, and risk perception among existing and potential investors, with results expected by July 2025.
 
Key Highlights:
  • The survey will assess why many of India’s 13 crore investors remain under-engaged and explore factors such as lack of access, fear, or limited financial literacy.
  • It will also evaluate how well current investors grasp key concepts like asset allocation, volatility, and risk management.
  • SEBI is collaborating with market infrastructure institutions and a large research agency to ensure comprehensive coverage across demographics and geographies.
Strategic Context:
  • The move aligns with SEBI’s broader push to deepen capital market penetration, especially in Tier-II and Tier-III cities.
  • The regulator aims to use survey insights to craft tailored outreach programs and educational campaigns, targeting young and first-time investors.
  • SEBI has also intensified its crackdown on misleading financial influencers, removing over 70,000 social media handles in the past six months.
Market Outlook:
  • With nearly 20 percent of Indian households already channeling savings into capital markets, the survey could unlock further growth by addressing systemic gaps.
  • Analysts expect the findings to influence future policy decisions, including investor protection norms and digital onboarding frameworks.
Sources: Moneycontrol, The Hindu BusinessLine, News18, Economic Times (July 2025)

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