Indian television has birthed more than gripping drama and unforgettable characters—it’s delivered some era-defining icons whose personal style still echoes in fashion choices today. Whether it’s the magnetic vamp, quiet luxury queen, boho-chic rule breaker, body positive trendsetter, or sari siren, these television style mavens have inspired wardrobes in daily life, festivities, and social occasions across generations.
Key Highlights of Timeless TV Fashion Influencers
These icons have continuously inspired real-life looks—from wedding styles and officewear to everyday comfort and bold occasions.
Each character championed a distinct aesthetic, blurring the lines between on-screen persona and off-screen trends.
Their wardrobes reflect not just fashion but personal journeys, transformations, and social realities, expanding standards of beauty and sophistication.
Their legacy is carried forward in the choices of millions who embrace and reinterpret their styles.
Five Unforgettable Style Icons to Pillage for Your Closet
Komolika (Kasautii Zindagii Kay)
The original TV fashion villain, Komolika, redefined glamour with statement bindis, bold metallic eye makeup, and plunging neckline saris paired with designer blouses. Her wardrobe was unapologetically dramatic—ruffled sleeves, ornate jewelry, and contemporary takes on traditional silhouettes set trends in wedding and festive fashion. To channel her look: select jaw-dropping accessories, experiment with unconventional blouse cuts, and embrace bold colors and makeup.
Maya Sarabhai (Sarabhai vs Sarabhai)
Maya’s style personified quiet luxury before the phrase gained social media traction. Regal handloom saris, tastefully understated jewelry, and a palette of muted pastels made her the embodiment of sophisticated Indian elegance. Whether at home or hosting soirées, Maya demonstrated that less can be more. Adopting her style means investing in classic, high-quality pieces—think subtle embroidery, pearl strands, and timeless sari drapes for enduring chic.
Mahi (Mahi Way)
Before body positivity was a hashtag, Mahi proved real wardrobes are accessible, relatable, and full of personality. Floral kurtis, casual jeans, oversized bags, sneakers, and hair clips made her a fashion voice for everyday women. Her style was about comfort, playfulness, and authenticity. To emulate Mahi’s wardrobe, opt for breathable fabrics, cheerful prints, and effortless layering, merging casual flair with confidence.
Shagun Arora (Yeh Hai Mohabbatein)
Shagun brought high-glam sarees into the modern age: plunging necklines, rich fabric drapes, sequins, and bold makeup. She made saris the armor of self-assured women everywhere, blending traditions with contemporary finesse. Her wardrobe is a guidebook for turning heads at any formal event. To borrow from Shagun, go for power blouses, luminous highlighter, and edgy color contrasts in ethnic wear.
Zoya Farooqui (Qubool Hai)
Zoya set a new bar for blending boho-chic and traditional wear, with printed scarves, maxi dresses layered with shrugs, ankle boots paired with kurtas, and unique jewelry. Her look was at once aspirational and totally achievable—bridging modest wear and Western street style. If you crave creative expression, draw from Zoya's wardrobe using ethnic fusion, bold prints, and versatile accessories for a modern, multicultural vibe.
Why Their Wardrobes Remain Stealable
They broke fashion rules and stereotypes, championing individuality in Indian homes and streets.
Their looks can be adapted for modern lifestyles—easy layering, bold accessorizing, and mixing cultures and eras.
Each icon’s wardrobe consistently inspires stylists, Instagram influencers, and designers even in 2025.
Legacy and Continued Influence
While Indian television keeps evolving stylistically, the lasting impact of these five style icons lies in their ability to make fashion both empowering and accessible. Their wardrobes, brimming with character-driven choices, practical pieces, and statement accessories, remain a treasure trove for anyone seeking style inspiration that transcends fleeting trends.
Sources: Indian Express, Filmfare, Hindustan Times, Pearl Academy
