Shelf Shocked: What’s Lurking Behind Your 10-Minute Delivery?

Image Source: Medial

India's 10-minute quick-commerce leaders-Blinkit, Zepto, Swiggy Instamart, and Bigbasket—are in the spotlight as there are growing fears over hygiene and safety standards in their dark stores. These micro-warehouses that are the backbone of 10-minute deliveries are now being transformed to make them transparent and reliable.

Major Developments:

Blinkit and Zepto have themselves recently experienced raids and regulatory action, including a licence suspension in Pune and Mumbai hygiene offenses.

As a result, companies are augmenting internal audits, CXO-level surprise checks, and food handler training by FSSAI-approved bodies.

Bigbasket has gone a step further than the rest by opening walk-ins to its dark stores, giving customers a firsthand feel of operations.

Zepto and Blinkit have committed to stricter shelf life conditions, not shipping products with less than 30% shelf life or less than 45 days remaining.

Companies such as Nestle and ITC, which deal in packaged food, have expressed concern, with sites reconfiguring storage facilities and improving compliance.

Industry Impact:

Despite safety violation, quick-commerce is the fastest-growing platform for daily essentials with brands achieving 50–100% growth in FY25.

Blinkit has over 1,000 dark stores at present, whereas Zepto has 700–750, and both are targeting 1,000 by March 2025.

Experts suggest innovations like self-certification, consumer walkthroughs, and open sourcing can aid in rebuilding trust.

While q-commerce rivals are scrambling to get there first, they're learning that trust cannot be rushed—and integrity can be their best asset.

Sources: Economic Times, Storyboard18, Inc42, NDTV Profit, The Arc.