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Shringar House of Mangalsutra Limited’s initial public offering (IPO) opened for bidding on September 10, 2025, with an issue size of Rs 400.95 crore and witnessed full subscription on the very first day. This overwhelming response showcases strong confidence from retail and non-institutional investors in the company, which specializes in mangalsutra manufacturing and design for top jewelry brands.
Key Highlights Of IPO Subscription
The IPO was fully subscribed on Day 1, with bids received for 1.71 crore shares versus the offer size of 1.70 crore shares as of early afternoon trading on NSE
Employee reserved portion was subscribed nearly five times, reflecting high faith from insiders
Retail individual investors (RII) and non-institutional investors (NII) subscribed their allotted quotas 1.5 times and 1.1 times respectively
Qualified institutional buyers (QIBs) have yet to participate significantly as of Day 1
The IPO price band was fixed between Rs 155 and Rs 165 per share; the grey market premium (GMP) indicates a listing price around Rs 195, suggesting an 18 percent potential listing gain
The issue consists entirely of a fresh share issue of 2.43 crore equity shares without an offer for sale component
Shares are expected to be listed on BSE and NSE on September 17, 2025, with allotment finalization on September 15
Business Overview And Market Position
Founded in 2009, Shringar House of Mangalsutra has carved a niche in manufacturing customized and branded mangalsutras using precious and semi-precious stones like American diamonds, cubic zirconia, and pearls. The company predominantly operates on a B2B model serving wholesalers, corporate retail chains, and export markets including the UK, UAE, USA, and New Zealand.
Growth Drivers And Investment Rationale
With rising demand for value-added, branded jewelry and growing consumer awareness in India and abroad, Shringar House’s IPO is seen as an entry point into a dynamic niche within the broader gems and jewelry sector. The company’s focus on design innovation, quality control, and supply chain efficiency underpin its growth trajectory and investor appeal.
IPO Utilization And Future Outlook
The net proceeds from the IPO will be strategically deployed towards expanding retail presence of branded mangalsutras, enhancing manufacturing capabilities, and working capital to support growing business volumes. Management aims to leverage the rising trend of branded ethnic jewelry consumption and expand market outreach.
Market Response And Analyst Views
Industry analysts have recommended subscribing to this IPO for long-term gains, highlighting strong fundamentals, niche leadership, and valuation potential at issue price levels. The GMP data further validates investor optimism at listing.
Conclusion
Shringar House of Mangalsutra’s fully subscribed IPO on the very first day underscores market enthusiasm for quality jewelry brands with scalable business models. This milestone raises expectations for the company’s future expansion and helps broaden investor choice in the mid-cap IPO segment. The coming weeks will be critical for allotment and successful market debut, with stakeholders eyeing sustained growth momentum.
Sources: Moneycontrol, Groww, Economic Times, Financial Express
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