Shuru Scores Big: AI-Powered App Raises the Bar for Hyperlocal India

Image Source: The Economic Times

Shuru App, India's fastest-growing hyperlocal community platform, has raised INR 29 crore (around $3.37 million) through a Series A funding led by Krafton India with co-investment from Omidyar Network India and Eximius Ventures. The funding will be used to fuel Shuru's product innovation, grow its AI strength, and further deepen its penetration across Indian towns and cities.

Funding Details & Investors

Raised INR 29 crore (~$3.37 million) in Series A funding.
Round funded by Krafton India, with Omidyar Network India and Eximius Ventures also joining.
Krafton India invested INR 21.62 crore, Omidyar Network India INR 6.48 crore, and Eximius Ventures INR 86.32 lakh.

Strategic Goals

Funds will be directed toward product development acceleration, higher user engagement, and expansion of presence in more Indian towns and cities.
Introduction of a new AI-driven trends engine to bring real-time location-specific insights from community chat.
Escalation of product feature around civic exposure, community-driven reporting, local discovery, and hyperlocal transactions—all in a multilingual framework.

Platform Impact & Vision

Shuru provides users with the ability to post local updates, support businesses, post classifieds, and identify civic issues, making the communities more cohesive.
The app is designed to simplify hyperlocal interactions and make them more intuitive, intelligent, and action-ready through cutting-edge technology.
CEO Mayank Bhangadia underscores the platform's mission to transform the way Indians live, work, and engage at the neighborhood level.

Backer Insights

Investment by Krafton fits its approach to reach regional users and expand its gaming and digital ecosystem in India.
Sean Hyunil Sohn, CEO at Krafton India, underscored India's hyperlocal digital ecosystem's tremendous potential and Shuru's differentiation to spearhead this change.

Growth & Reach

More than 1 crore (10 million) installations and 2 million+ monthly active users, across 650,000+ localities across the country.
Founded by seasoned entrepreneurs: Mayank Bhangadia (former Roposo, acquired by Glance) and Harsh Chhabra (former Roposo, GoParento).

Sources: Entrepreneur India, The Tribune, Indian Startup News, Devdiscourse, Inc42