Skyward Rewards: IndiGo and Kotak Launch BluChip Co-Branded Credit Cards for Frequent Flyers

Image Source : Card Insider

IndiGo Airlines has partnered with Kotak Mahindra Bank to roll out two new co-branded credit cards under the BluChip loyalty program, aimed at enhancing travel rewards and everyday spending benefits. The cards—IndiGo Kotak and IndiGo Kotak XL—are designed to offer accelerated BluChip earnings across flight bookings, dining, entertainment, and general purchases.

Key Highlights From the Launch

- Cards issued on both Visa and RuPay platforms, enabling UPI-linked reward accrual
- IndiGo Kotak XL priced at Rs 3,000 + GST; standard variant at Rs 1,500 + GST
- Welcome benefits include up to 4,000 BluChips and 6E Eats vouchers
- Earn up to 21 BluChips per Rs 100 on IndiGo bookings via web/app; 3 on dining/entertainment; 2 on other spends
- Milestone rewards offer up to 16,000 BluChips annually for XL variant and 7,500 for standard card
- XL variant includes 8 domestic lounge visits per year; standard card offers none

Strategic Context and Loyalty Shift

- Marks transition from 6E Rewards to BluChip, IndiGo’s full-fledged loyalty program
- BluChips have lifetime validity with dynamic redemption value ranging from Rs 0.40 to Rs 0.60
- Cards cater to both moderate and frequent flyers, with tiered benefits and milestone-linked incentives
- Excluded spend categories include rent, wallets, education, utilities, insurance, and government payments

Outlook

With this launch, IndiGo and Kotak aim to deepen customer engagement through flexible, travel-centric rewards, while expanding the BluChip ecosystem across digital and retail touchpoints.

Sources: CardInsider, Live From A Lounge, CNBC-TV18, IndiGo official site, Kotak Mahindra Bank press releases, Times of India Tech Desk