Smart Cookies: Oreo-Maker Mondelez Bites Into Generative AI to Cut Marketing Costs

Image Source: The Tech Buzz

Oreo-maker Mondelez International is deploying a new generative AI tool to reduce marketing content production costs by 30–50%. Developed with Publicis Groupe and Accenture, the tool is expected to create broadcast-ready ads by next year’s holiday season, signaling a major shift in how global brands approach advertising efficiency and creativity.

Snack Giant Mondelez Taps Generative AI to Revolutionize Ad Creation

Mondelez International, the global powerhouse behind brands like Oreo, Cadbury, and Chips Ahoy, is embracing generative AI to slash marketing costs and accelerate ad production. The company has invested over $40 million in developing a proprietary AI tool in partnership with Publicis Groupe and Accenture, aiming to transform how digital and broadcast content is created.

Key Highlights from Mondelez’s AI Strategy:

Cost Reduction Goals

The AI tool is designed to cut marketing content production costs by 30% to 50%, reducing reliance on traditional ad agencies and manual workflows.

Tool Capabilities and Timeline

Mondelez expects the AI to be capable of producing short TV ads ready for airing by next year’s holiday season, and potentially for the 2027 Super Bowl.

It’s already being used to generate digital content for Chips Ahoy in the U.S. and Milka in Germany, with visuals tailored to different demographics.

Creative Efficiency and Speed

The tool enables faster turnaround times for ad creation, allowing Mondelez to respond more quickly to market trends and consumer behavior.

One example includes an AI-generated Milka ad featuring chocolate waves flowing over a wafer, dynamically adapting to audience profiles.

Strategic Response to Market Pressures

With shrinking consumer budgets and global tariffs, Mondelez is turning to AI to optimize marketing spend and streamline product launches.

Industry-Wide Implications

Mondelez joins other consumer goods giants like Kraft Heinz in exploring AI-driven marketing, signaling a broader industry shift toward automated creativity.

This move marks a significant evolution in brand storytelling, where AI becomes a co-creator, helping companies deliver personalized, cost-effective, and scalable content across global markets.

Sources: The Hindu, EconoTimes

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