Solar Stories That Shine: Adani’s ‘Story of Suraj’ Illuminates India’s Clean Energy Journey

Image Source : swarajya

The Adani Group has unveiled its latest cinematic campaign, ‘Story of Suraj’, the third installment in its #HumKarkeDikhateHain series. Directed by Amit Sharma and conceptualised by Ogilvy India, the film captures the transformative power of solar energy in rural India, portraying how clean energy can spark progress, dignity, and opportunity in underserved communities.

Key Highlights From The Film

- Set in a village revitalised by uninterrupted solar power, the story follows Rakesh, who returns home to witness dramatic changes
- The town now boasts thriving agriculture, digitally connected schools, well-equipped hospitals, and restored livelihoods
- The film showcases solar energy as a catalyst for resilience, empowerment, and inclusive development
- Gautam Adani shared the campaign on social media, reinforcing the group’s commitment to lighting up lives and powering dreams

Creative Vision And Production

- Directed by Amit Sharma, known for the film Badhaai Ho, the narrative blends emotional storytelling with infrastructure impact
- Ogilvy India’s creative team focused on humanising technology, showing how solar power touches lives beyond the grid
- The film is being distributed across digital, television, radio, and social media platforms to maximise reach

Adani Green Energy’s Role In The Transformation

- Adani Green Energy Limited (AGEL), one of the world’s largest renewable energy firms, anchors the clean energy mission depicted in the film
- AGEL operates utility-scale solar and wind farms across India, contributing to the country’s green transition
- The company’s efforts align with national goals for sustainable infrastructure and energy independence

Symbolism And Broader Impact

- The transformation of one town in ‘Story of Suraj’ is emblematic of Adani’s broader mission to uplift communities through clean energy
- The campaign reflects the group’s integrated approach to development, spanning energy, logistics, transport, and community initiatives
- The film adds a human dimension to India’s renewable energy narrative, making it relatable and aspirational

Sources: Tribune India, MSN India, Medianews4u, NewKerala, Devdiscourse