Sonova Taps Unicommerce’s Convertway to Power Sennheiser’s E-Commerce Push

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Sonova, the global hearing care leader and parent company of Sennheiser Consumer Audio, has adopted Unicommerce’s Convertway platform to enhance its digital sales strategy for Sennheiser products in India. The move signals a deeper investment in targeted marketing and customer engagement as premium audio brands lean into ecommerce.

Key highlights:

Convertway, Unicommerce’s marketing automation platform, will help Sonova run personalized campaigns, capture visitor data, and boost conversion rates across Sennheiser’s online channels.
The partnership aims to streamline prepurchase engagement, enabling Sennheiser to better connect with audiophiles and techsavvy consumers through tailored messaging and smart segmentation.
Sonova’s adoption of Convertway reflects a broader trend among global brands seeking localized, datadriven tools to navigate India’s fastgrowing digital retail space.

Strategic context:

Unicommerce has been expanding its product suite beyond order and logistics management, with Convertway positioned as a key growth driver alongside Uniware and Shipway.
The platform’s integration with major marketplaces and D2C websites allows brands like Sennheiser to unify their marketing efforts and optimize performance across channels.
India’s ecommerce market is projected to cross $160 billion by 2028, making tools like Convertway increasingly vital for brands aiming to scale efficiently.

With over 7,000 clients and growing traction in Southeast Asia and the Middle East, Unicommerce’s latest win with Sonova underscores its rising influence in the ecommerce enablement space.

Sources: Economic Times, LiveMint, Finance Saathi.