Top Searches
Advertisement

Star Power Meets Startup Grit: Celebrities Build Brands Beyond the Spotlight

Updated: July 20, 2025 00:33

Image Source: Adgully.com
India’s startup ecosystem is no longer the playground of techies and MBAs alone. In 2024 and 2025, celebrities from Bollywood, sports, and entertainment have stepped beyond endorsements to become active founders, investors, and strategic partners in high-growth ventures.
 
Key Highlights:
•⁠  ⁠Deepika Padukone raised Rs 50 crore for her skincare brand 82°E, expanding into men’s grooming and wellness.
•⁠  ⁠MS Dhoni backed Garuda Aerospace and EMotorad, signaling interest in drone tech and electric mobility.
•⁠  ⁠Ranveer Singh launched SuperYou, India’s first wafer protein bar, and invested in BoldCare, a men’s health brand.
 
Sectoral Spread:
•⁠  ⁠Beauty & Wellness: Katrina Kaif’s Kay Beauty and Shilpa Shetty’s Alpino are redefining clean beauty and health foods.
•⁠  ⁠Fashion & Lifestyle: Shraddha Kapoor co-founded Palmonas, a luxury jewelry brand, while Hrithik Roshan’s HRX crossed Rs 1000 crore in revenue.
•⁠  ⁠Tech & Gaming: Harsha Bhogle invested in Hitwicket, a cricket gaming platform; Rishabh Pant backed Techjockey, a B2B software aggregator.
 
Strategic Shifts:
•⁠  ⁠Celebrities are opting for equity over endorsement fees, aligning their personal brands with startup missions.
•⁠  ⁠Many ventures operate from coworking hubs, leveraging visibility and agility to attract media and investor attention.
•⁠  ⁠Real estate plays are also rising, with Amitabh Bachchan and Kartik Aaryan investing in high-value commercial properties.
 
Outlook:
•⁠  ⁠With IPOs and acquisitions on the horizon, celebrity-led startups are poised to shape consumer behavior and investor sentiment alike.
 
Sources: Local Samosa, Inc42, StartupTalky, Vision Spaces, StartupArticle.

Advertisement

STORIES YOU MAY LIKE

Image Source: Moneycontrol
Credit on Pause: India’s Loan Appetite Slows as Deposits Surge Ahead
Image Source: Bhaskar English
Sowing Solutions: India Fertilizes Foreign Ties to Bypass China’s Block
Image Source: Times Of India
High Voltage Dreams: Gadkari Maps India’s Route to Clean Tech Supremacy
Advertisement
Image Source: Scorewaves
Back from the Pavilion: CLT20 Tees Up a Grand Return
Image Source: State Times
Old Guard, New Vision: Gupta’s Meet-Up with Mishra Signals a Thoughtful Start
Image Source: The Economic Times
Myanmar’s Rare Earth Boom Sparks Global Alarm Over Ethics and Ecology
Image Source: Startup Article
Reliance Runs Solo in Quick-Commerce Sprint, Betting Big on Organic Growth
Advertisement
Live Blogs
SBI Tags RCom Loan as Fraud, Puts Anil Ambani in RBI Crosshairs
Thrill-Seekers Assemble: APTDC Flooded with 130 Adventure Tourism Applications
Level Unlocked: Good Game Becomes World’s First As-Live Global Gaming Reality Show
From Devotion to Dynamite: Ganesh’s Mighty Avatar Steals the Show in Yours Sincerely, Raam
Top Stories
Image Source: Asian Community News
Little Tokyo Rises: Gurugram Welcomes India’s First Japanese-Only Township
Image Source: Finance Dada
IPO Check-In: Brigade Hotel Ventures Books Its Spot with ₹85–₹90 Price Band
Image Source: Greater Kashmir
Sanctity Meets Sustainability: Amarnath Yatra Sets New Standard for Eco-Conscious Pilgrimage
Image Source: wownews24x7
FOMO TO FMA- Markets Balance the Beam: Bulls Cheer India Inc Q1 Buzz Amid Global Wobbles and FII Withdrawals
Advertisement
Advertisement

Follow WOWNEWS 24x7 on:

Copyright 2024 WOWNEWS 24x7. All rights reserved. The WOWNEWS 24x7 is not responsible for the content of external sites. Read about our approach to external linking.

Powered By Just Imagine